The Marketing Scorecard, Part 1: A Straightforward System for Situational ClarityA practical way to evaluate marketing health. This article introduces a 7-part scorecard grounded in people, process, and systems—designed to surface gaps and guide growth across strategy, tech, and execution.
The Marketing Scorecard is a practical tool to assess readiness across people, process, and systems—before jumping to solutions.It uses a binary approach: either the capability is present (1) or it isn’t (0). No complexity, no weighting.The framework is built around seven domains of marketing capability—from strategic planning to martech to content delivery.It’s designed for real-world use: a structured, honest conversation starter across leadership, marketing, and sales.This article kicks off a seven-part series, with deeper dives into each component of the scorecard to follow. 
